For more information, contact Bruce Chapman.

Demand Analysis

Pricing strategies require an understanding of customer value and market structures. Christensen Associates combines expertise in statistics, econometrics, and market research with industry-specific institutional knowledge to measure customer response to changes in price structures.  Our firm is also an innovator in identifying distinct customer segments, and modeling customer choice of products and suppliers.

Making the right business decision often requires more market information than organizations have at hand. Christensen Associates works with you to frame your key issues. We will develop techniques that are simple to use and easy to understand, yet have the power to answer important questions about your customers, and market opportunities and vulnerabilities.

For more information, contact Bruce Chapman.